Consider the following scenario: You go to the supermarket and head to the butcher's counter. As you approach, you notice that the line is huge!
Many people standing and a long line ahead. Frustrating, right?
Yes, and the confusion gets even worse when you realize that:
- There is a lack of organization; they don't know where they stand in the queue.
- Someone passed in front of you
- You have no idea how long it will take to be served.
Yes, that's the feeling of frustration that thousands of customers feel whenever they encounter an establishment that doesn't have an efficient queue management system!
In fact, recent research shows that 5 minutes is the maximum tolerance for people waiting in line, meaning that over 70% of customers would rather give up on their purchase if they have to wait longer than that.
This means that waiting time in line can ruin the success of your business. Having good queue management solutions can make a real difference in a customer service-oriented environment.
Discover three advantages of using queue management software in retail:
1.Increased sales
A long waiting line has a major negative impact on the customer journey. In fact, just seeing an endless line can cause customers to give up on their purchases, leaving their items anywhere.
Good queue management helps overcome this reality by allowing customers to observe the flow of the queue and feel more confident about the speed of service. Since people are not stuck in a queue that does not move, the potential for additional sales increases, as does customer satisfaction.
2. Improvement in service quality
When an employee does not have to worry about a crowd of visibly dissatisfied people waiting in line, they become more productive and are able to serve their customers attentively.
Without the need to rush interactions and/or manage potential unforeseen events, your customer service team becomes more efficient and provides better quality service.
3.Increased Customer Loyalty
Quality service and shopping experience are the main factors in customer loyalty in retail. No, it's not the price!
A good queue management system can not only significantly reduce waiting times, but also improve the overall customer experience —facilitating customer loyalty.
According to a HubSpot survey, efficient queue management prioritizes what matters most to your customers: time. In other words, if you prioritize the customer, they may, in turn, decide to prioritize you.
If you are still unsure whether you need queue management software (spoiler: you do), then talk to one of our experts!
Trust me, you'll thank me later.
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NextQS | For a world without queues
