Customer

Official Linkin Park Pop-Up Store

Problem

To celebrate the band’s visit to Brazil, an official Linkin Park pop-up store was set up to sell exclusive merchandise to fans. Anticipating high demand, strict visitor flow controls were necessary, as the store had a daily limit on the number of people allowed to enter and purchase official merchandise.

The challenge was to ensure a well-organized and safe experience for fans, avoiding long lines and crowds at the venue, as well as ensuring that only pre-approved visitors were allowed into the store.

Solution

To support the organization of the event, NextQS was used as the scheduling and access control system for the pop-up store.

Through the platform, fans were able to schedule their visit in advance, securing a spot within the store’s daily capacity. Upon arrival, the system was also used to check-in scheduled visitors, validating access and organizing the entry flow.

This approach helped spread out the crowds more evenly over the store’s operating days, resulting in a more organized experience for both fans and the staff running the operation.

NextQS Results at the Pop-Up Store

With the support of NextQS technology, the Linkin Park Pop-Up Store was able to efficiently manage fan access throughout the store’s operating period.

During the five-day operation, the system was responsible for managing the visitor scheduling and access control process.

Operation details

• 4,872 appointments were made
  Fans secured their visit times in advance through the system.
• 3,021 people served
  Visitors who came to the store and participated in the shopping experience.
• 1,029 cancellations recorded
  Appointments canceled prior to the visit, allowing for tracking of available slots.

Thanks to digital scheduling and check-in systems, we were able to avoid long lines on-site and provide a more organized and seamless experience for fans.

The result was a more structured and efficient shopping experience, in line with the expectations of customers looking to purchase official band merchandise.

Experiences designed for large-scale campaigns

The Linkin Park Pop-Up Store was open for five days, from November 5 to 9, at E-Lab, welcoming fans interested in purchasing official band merchandise.

Using NextQS software, we were able to streamline store access through online scheduling and digital check-in, ensuring organization, crowd control, and a positive experience for customers.

More than just managing lines, technology helps high-demand events and activations deliver smarter, more organized, and more efficient experiences. 🚀