One of the biggest challenges of in-person service is getting the customer's attention and making them feel more comfortable while they wait. But with digital signage, this is not only possible, it can also bring many advantages!

Digital signage is a key feature of a queue management system. By creating customized playlists, this tool allows you to distribute and play digital content on one or more monitors (or screens), providing flexibility to entertain, inform, and disseminate information, acting as a true ally for your business.

The resource can be used effectively for a range of strategies and purposes, such as advertising a promotion or clearance sale, providing information about restaurant menu options, broadcasting advertisements for products or services, and even disseminating other information, especially while waiting for in-person service.

In addition to being an efficient way to convey information and promote your brand's actions, digital signage integrated into the ticket call panel is also an important resource in queue management and serves different sectors, from healthcare to bars, restaurants, and retail stores.  

In clinics and hospitals, for example, the resource can guide patients and visitors on safety measures, treatments, and health information that entertain patients while they wait for their appointment.  

Another advantage of digital signage is that it is a fully programmable and remotely manageable resource, allowing companies to display targeted and strategic information, ranging from entertainment to advertising.

Let's talk more about digital signage and the benefits it can bring to your business below. Check it out!

How and where can digital signage be used?

As a queue management resource, digital signage can be used in different markets and by different sectors. This includes a range of locations where people need to be informed, entertained, and, of course, engaged during the time they spend there.  

For example, if you go to a supermarket, restaurant, or bar, you may find digital displays conveying important messages, from advertisements and promotions to special dish recommendations.  

In this sense, having digital signage integrated into the call panel is a great tool for informing and entertaining customers, as well as promoting the establishments' products or services.

In general, the main areas where digital signage is used as a resource to support different business objectives are:  

Waiting points

Hospitals, banks, restaurants, and customer service centers use digital signage to display relevant information to their customers and visitors.  

People who need to wait for a product or service are attracted by the content displayed on the screens and, in general, can be impacted by information about promotions, proximity to service, event schedules, special menus, and much more.  

This generates engagement, promotes products or services, informs your customers, and even reduces the perception of waiting time.  

Sales areas

Supermarkets, retail stores, and wholesale chains also benefit from the unique feature of digital signage. For example, at the market, customers stand in line at the butcher shop and receive information about products, special offers, and even exclusive brand suggestions while they wait to be served.

In these environments, digital signage helps improve the consumer experience, making it more personalized and providing guidance on a product or service that the company wishes to highlight.  

All of this generates a significant measurable return on investment and makes it easier to understand the increase in sales volume of a given product before, during, and after its promotion through digital signage.

Remember that digital signage is also an excellent resource for establishing partnerships with advertisers, promoting products and services from partner companies while customers wait.  

Read also: Remaza invests in innovation for queue management in partnership with NextQS

What makes up a digital signage system?

Digital signage systems consist of screens (TVs, monitors, and panels), software, and a content management platform.  

With NextQS, your company has a communication application integrated with the call panel, which is easy to implement and allows remote content management.

Learn more:

Hardware

Comprising digital displays or screens, the hardware consists of panels that display information and allow passwords to be called up, even by customer name, while also offering the possibility of displaying a variety of content.  

With NextQS, your company can reuse its legacy solution hardware or use its own hardware, such as password panels and self-service kiosks, for example.  

Digital Signage Software

The brain of the digital signage system is the software, which helps process data and display it on the screen in an effective and easily manageable way.  

With NextQS, your business has access to specialized support and easy-to-implement resources, so you can enjoy all the exclusive features directly on your systems.

Content management platform

The digital signage content management system is a platform that allows you to manage your activities in a simplified, agile, and 100% remote way.  

With it, you can manage features such as adding screens to the network, managing display on multiple displays, organizing media files (creative), scheduling, creating screen layouts, and managing the programming of content to be distributed.  

With NextQS, your company invests in the best cloud solution for digital signage, allowing you to update content in real time and from anywhere through your browser.

Secure your digital signage resource with NextQS!

As technology advances, digital signage capabilities become increasingly interactive, connected, and capable of promoting unique digital experiences that are full of advantages for businesses.  

Ensuring all these benefits creates more powerful opportunities for your business, including engaging and entertaining your customers, increasing your sales, and even generating more profit.  

With NextQS digital signage, your company invests in innovative resources and efficient tools to offer your customers what they really want.

Contact us and learn how digital signage can help your business offer the best in face-to-face service.  

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